Marketing is the concept of satisfying the customers by selling products or goods according to the needs of the customers. If you really want to gain better results as compared to your competitors, then you need to understand the needs of your customers. Marketing is not a theory; it is an art of capturing the potential customers by understanding their requirements. There are various kinds of marketing like :
Traditional marketing vs. digital marketing
What is marketing?
Marketing is the concept of satisfying customers by selling products or goods according to the needs of the customers. If you really want to gain better results as compared to your competitors, then you need to understand the needs of your customers. Marketing is not a theory; it is an art of capturing potential customers by understanding their requirements. There are various kinds of marketing like:-
Close range marketing
Diversity marketing and more
What is traditional marketing?
Advertising or promoting the products and services using traditional modes like newspapers, television, radio, magazine and more refers to traditional marketing. Methods which are included in traditional marketing:
- Magazine ads
What is digital marketing?
Digital marketing is the new method of marketing online. In this digital world, digital marketing is the need of every business. Whether it is promoting the brand, increasing sales, attracting the customers or managing the business online, digital marketing is the best type of marketing in this digital era. Various things are included in digital marketing such as:-
Google AdWords or Google Ads
SEO (search engine optimization)
Social media marketing (SMM)
Paid pop-up ads
Difference between Traditional Marketing and Digital marketing:
No doubt, traditional marketing is very important and plays a crucial role in some places. Moreover, in this digital world, digital marketing has set an uprising aglow. Digital marketing is the most preferable form of marketing because of the following benefits which are given below:-
Low cost – The advertising mediums of traditional marketing are more costly as compared to the modes of digital marketing. Advertising using newspapers, televisions, radios, printed posters and more cost very high. But with the help of digital marketing, you can easily market your products and services in a cost-effective way.
The real-time result – With digital marketing, you can easily measure or determine your results in real-time. But with traditional marketing, you need to wait long for determining the end result. By using various online tools it becomes very easy to calculate the online marketing results like conversion rate, the number of visitors on the site, bounce rate, which page of the website is mostly visited by the customers, how long the visitors remain active on the site and more other important factors.
Easy to share:-The effective channels of digital marketing have the sharing capabilities through which you can easily share the posts, images, videos, products, and more other things in an easy and fast way. But with traditional marketing or traditional channels, this thing is not possible.
Target the right customers:-With traditional marketing, you can’t target your potential customers. On the other side, digital marketing is known as the most targeting form of marketing. According to the needs, types, and behavior of customers, you can easily target and retarget them. Find out the behavior of your customers which type of content they love to consume. With the different channels of digital marketing, you are free to post content in the form of images, videos, text, infographic and more.
Better engagement-Through digital marketing, you can engage more customers in an easy and effective way. By posting appealing content, attractive images, informative infographics, and engaging videos on the website and the platforms of social media (like Facebook, YouTube, LinkedIn, Twitter, Blogger, Tumbler, Pinterest and more), you can easily engage the customers with your brand. But with the traditional system of marketing, you can’t engage or target your potential customers in such an effective way.
Maximum ROI-The end goal of every business is to gain or achieve a high return on investment. Through online marketing, you can gain a high return on investment (ROI) on just small investments. Running the paid campaigns or sending the advertising emails cost very less as compared to the strategies of traditional marketing.
Promote the brand image-In this digital world, almost all businesses use the platforms of digital marketing for the promotion of their products and services. Through an interactive website, engaging blogs and attractive images it is very easy to increase brand visibility. Traditional marketing is not fruitful for achieving the goals of businesses in a short period of time.