Every business owner wants to achieve the goals of their business, and for this, the role of a digital marketing agency is very crucial. By hiring the top agency of digital marketing, you can accomplish all your business goals. Before hiring any digital marketing agency think wisely and practically. Below you will find a list of 5 major mistakes which you should avoid while selecting the digital marketing company for the promotion of your business.
Major mistakes business owners do while choosing a digital marketing company for their business-:
1. Engage with the shiny presentations
By presenting shiny or engaging presentations or offers, SEO companies try to engage the clients. The way these companies present themselves is so astonishing or extraordinary that you can’t avoid their offers or deals.
And if you opt for an SEO company on the bases of these shiny presentations, then you are making the biggest mistake which will definitely harm your business in the future. Think practically and use your knowledge before falling into this shiny trap. Check their online reviews and ratings and pay more attention to their portfolio section.
SEO companies spend a lot of cash for the promotion and publicity of their campaigns and because of this they usually devote less time on the projects of their clients. So, think wisely whenever you face these kinds of shiny marketing tactics or presentations, perform a well-research and then hire the best digital marketing company.
2. Trap into the deals which do not exist in the reality
If any SEO or digital marketing company promises you to bring your company’s website on the first page of Google search engine in a minimum amount of time or like in 2 or 3 months, then simply say no to the company and don’t hand over your project to that company. No company can rank your website on the first page of Google in such a small time period. Lots of efforts and strategies are required for ranking the website in SERPs. Be realistic because shortcuts will never lead you towards success.
3. You love free or cheap services
It is the major mistake which usually performed by the customers while choosing the digital marketing company. Cheap or free services do not always bring accurate or appropriate results according to your needs. If you find any digital marketing company offers you the services at a very low price as compared to other digital marketing companies, then stop right there. The digital marketing companies which charge very less use the black hat tactics of SEO which are completely wrong and search engines also hate these kinds of bad tactics. And if you hire these kinds of digital marketing companies, then search engines may penalize your website.
4. Picking a local digital marketing agency because of its locality
According to your convenience and comfort, you choose a local digital marketing company. Moreover, with a local agency, you feel comfortable in arranging the meetings with the project managers monthly, weekly or after a particular interval of time. However, you need not pay more attention to the locality of a company instead of focusing on other important aspects. If you find any issue related to your project or you want to discuss anything which the project manager then you can easily perform online video conversation.
5. Avoiding the research work
You normally browse on Google “The top digital marketing company in (city)” and then pick the top results. This is not the right way of hiring a digital marketing agency for your business. You should do your research work properly for finding the best marketing company. Check the portfolio section of the company and also their case studies. If possible talk to their clients. Read their articles and blogs. Read their online reviews.
Before hiring a digital marketing agency, you need to ask them certain important questions?
- What are the strategies you will use to achieve our target?
- How will you update and report us and what are the communication mediums you will use to communicate with us?
- What will you do if your plans would not work?
- What procedure you will follow for developing authority and links?
- Can you show us some of the projects which you handled earlier?
- How much time you will take to rank our website in the SERPs?
- Have you ever handled the project just like mine?
- Who will take charge of my project?
- What are your goals for the first 60 days for my project?
- Can you modify your services according to my needs?